Blog Post: Job Seekers – What is Your Value Proposition?

In business terms, a value proposition is a statement telling prospective clients why they should do business with the organization instead of other similar organizations.  Consider doing something similar with your cover letter and possibly your resume. 

If you really think about it, recruiters are concerned with what you can do for them instead of what you have done for previous employers.  Of course, you still have to back up your statements with previous experience but doing both will help you get your foot in the door.

Combine these forward thinking statements with company research to increase your chances even further.  So, you could say, “I looked on your website and noticed the Omega project.  This is a great fit based on previous experience where I led a team of ten engineers from concept through prototype.  I was also responsible for patents and product safety.” 

That’s nice but how about, “My previous experience leading ten engineers on a concept through prototype project makes me a great fit to lead your Omega project.  I will focus on a short time-to-market span while ensuring product safety and protective patents along the way.  This will help position ABC Company as an early entrant to the market capturing a large portion of market share.”

Look around on the internet and you’ll find a great deal of information regarding value propositions.  Try incorporating this concept into your cover letters and even your resume.  It will definitely help!