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Manager, Marketing Sciences

at GroupMGroupM

Posted: 10/10/2019
Job Reference #: 3627612

Job Description

Business Title
Manager, Marketing Sciences

Agency Location (ie GroupM - New York)
Mindshare - Atlanta, GA

Job Description
Title: Manager (Data Strategy)
Department/Discipline: Marketing Sciences


Summary:
A minimum of three years’ experience preferred; the Manager is the bridge between the Marketing Sciences team and the client, as well as internal Planning and Investment teams. This individual is responsible for crafting and executing measurement frameworks that leverage internal teams and external tools, including digital performance analytics, third-party research, modeling and technology.

This position involves significant interaction with the Planning and Investment teams throughout the planning process to establish appropriate campaign KPIs in order to guide campaign optimization recommendations. This role requires a strong familiarity with all available analytics tools, both syndicated and proprietary. All client recommendations need to be supported by quantitative and/or qualitative research.

Responsibilities:
Primary responsibilities revolve around managing relationships between internal Mindshare and client teams, specific to ongoing Marketing Sciences engagements:

•Support Planning & Investment teams in the creation of campaign-specific KPIs to inform ongoing campaign optimization
•Design and manage analytics projects including multi-channel attribution, online to offline sales studies, ad effectiveness research, etc.
•Partner with internal modeling teams to run projects and interpret results for clients
•Manage relationships with junior level clients
•Write POVs to provide thought leadership on Digital Insights industry topics
•Supervise and train junior team members
•Meet and evaluate research and analytics vendors
•Manage basic statistical analyses, provide guidance on best practices
•Liaise with internal technology group to launch and maintain proprietary automation systems and data infrastructure

Systems & Tools:
Experience with several of the following tools required:

•Data Visualization: Tableau, Omniscope, PowerBI
•Web Analytics: Omniture, Google Analytics, Webtrends
•Ad Servers: DoubleClick, MediaMind, PointRoll, Atlas
•Syndicated Measurement: comScore, Nielsen, Compete
•Ad Effectiveness Research: comScore, Millward Brown Digital, Dimestore, Vizu, Research Now
•Microsoft Office: Excel, Word, PowerPoint
•Familiarity with SAS, SPSS, R, Python a plus

Qualifications:

•Bachelors or advanced degree in Statistics, Economics, Business, Math, or Sciences is preferred
•Minimum of three years’ experience preferred
•Strong analytic and problem solving skills
•Excellent written, oral, and presentation communication abilities
•Ability to foster collaborative relationships with other cross-functional teams
•Ability to manage and prioritize competing projects and deliverables


Auto req ID
18652BR

Company
Mindshare

Job Category
Data & Analytics